After its Latin America debut in Argentina and Panama and strengthening its position via the partnership with Wiztech in Mexico, Pariplay decided to secure its position as one of the leading companies in the LATAM market. The NeoGames S.A subsidiary signed a partnership with Eyas Gaming, one of the most popular German-based operators, to expand its presence in the Brazilian market.
Expansion to the key market:
Eyas Gaming, backed by Gauselmann Group, is already present in Brazil, where it is very popular among customers, so this partnership is a very important milestone for Pariplay. On its way to conquer the whole of Latin America, the Brazilian market is one of the key ones because of its strategic importance.
In the offering prepared for the Brazilian market, the customers will be able to try various products from Pariplay’s impressive portfolio, including a huge offering of third-party products available through the renowned Fusion platform. The company also prepared different retention and back-office conversion tools which are a great help when it comes to increasing player value.
And that’s not all that comes with this partnership. Eyas Gaming’s customers will be able to enjoy the renowned Wizard Games portfolio for the first time. The portfolio contains more than 130 modern and unique games, including hit releases such as Princess Celina and the Frog and Book of Eternal Romance.
Eyas Gaming is a Gibraltar-based company supported by the German Gauselmann Group. The Group is one of the leading manufacturers in the country when it comes to land-based slot and arcade games.
Both companies are currently focusing on the LATAM market, and this partnership came as a natural consequence of that.
Andrew Maclean, VP of Sales at Pariplay, said: “We’re thrilled to be partnering with Eyas Gaming, an operator in the industry with plenty of potential and many exciting plans in the pipeline. Their particular focus on Brazil and Latin America is important to us at Pariplay as we seek to expand and strengthen our foothold in the region. We look forward to a successful future working alongside Eyas Gaming.”
Jack Anthony, Head of Product at Eyas Gaming, agrees: “Pariplay has an extremely extensive offering of games, so we’re excited to be welcoming them to Eyas Gaming – we’re hitting the ground running with a massive selection for players to choose from. Their Fusion platform brings with it plenty of wonderful games from suppliers across the world, and with their Wizard Games portfolio to boot, we’re confident our players will embrace all that Pariplay has to offer.”
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