SlotMatrix, EveryMatrix’s first pure B2B aggregator, has revealed a groundbreaking multi-state casino aggregation agreement with betPARX, its existing ally and one of the flagship sportsbook and mobile casino operators in the US.
The main goal of the new partnership:
Under the agreement, SlotMatrix’s portfolio of top performing games in the US market from Tier 1 providers will be made available to betPARX, meaning the games will be instantly available to its player pool.
Additionally, once the regulatory process is cleared, SlotMatrix will no longer have any obstacle to officially become the flagship online gaming content aggregator to betPARX across Michigan, New Jersey and Pennsylvania. This will additionally fuel SlotMatrix’s expansion with the help of multi-product gamification and bonus tools, involving tournaments and free spins demonstrated to raise acquisition, reactivation and retention and rack up incredible results.
Securing deals with several leading US operators via SlotMatrix, EveryMatrix holds licences in Connecticut, Michigan, West Virginia, New Jersey and Ontario in Canada, while the regulatory process is currently underway for Pennsylvania.
Commenting on the new agreement, EveryMatrix Chairman for America, Erik Nyman, commented according to the official press release: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers. Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
Also commenting on the new partnership, Senior Director of Interactive Marketing at betPARX, Gil Bushkin, added: “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
The new deal comes after existing one:
This new agreement builds on the already existing alliance between betPARX and EveryMatrix as mentioned above, which was officially signed in March this year. Also, according to this agreement, EveryMatrix has an obligation to distribute content from its Armadillo Studios and Spearhead Studios through a smooth integration with CasinoEngine, a firm’s iGaming integration platform, which also includes SlotMatrix, to betPARX.
About:
betPARX includes retail sports wagering with a 7,500-square-foot splendid sportsbook at the Parx Casino and is a entirely-owned division of Greenwood Gaming & Entertainment.
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