Pariplay, a vertical of NeoGames and prominent iGaming aggregator and provider, has agreed a content supply deal with the top-tier US iGaming and sports wagering operator DraftKings. Under the agreement, Pariplay will access the exciting library of Konami Gaming to make its engaging titles available to DraftKings and the players from New Jersey for the very first time.
Lucrative Partnerships:
However, this is not the first collaboration between Pariplay and Konami. Their B2B partnership has recently brought the Konami’s content to the aggregator’s Fusion® aggregation platform. Their common achievement through the Fusion experience seems to be the underlying reason for the latest venture and the Pariplay’s B2C partnership with DraftKings, one of the most reputable US gaming giants.
New Jersey Deal:
On the other hand, the industry leading operator will take advantage of the deal to further expand in New Jersey by bringing a fresh and thrilling Konami’s content to the players in the state. The operator ensuring frequent additions of high-quality content to its platform will benefit from the diversity of offerings which are likely to result in DraftKings’ maintenance of the leading market position.
Innovative Gaming Offerings:
As Konami’s online portfolio of popular land-based casino titles is a synonym of innovation and quality, its integration onto the Fusion® platform will enable DraftKings to offer a series of both classics and modern top titles to its player community. As Konami’s games are widely popular for the unique experience that they almost guarantee, one should expect that the DraftKing’s customers in the Garden State will be no exception.
Promising Expansion:
The fact that the US market-leading sports betting operator has already successfully launched content in New Jersey and Michigan might have been the signal for DraftKings to continue the expansion of the iGaming activity. As these start-ups featured Wizard Games, a game development studio of Pariplay, the latest partnership between DraftKings and Pariplay testifies that the confidence developed between the partners in earlier expansions may have made them enter the luring New Jersey deal.
Huge Potential:
The collaboration will anchor the operator’s – pretty safe – market position, but will also help the aggregator align its expansion strategies and take the position of the leading aggregation platform in North America.
Shivan Patel, VP North America, Pariplay, said: “Both DraftKings and Konami are iconic names both in North America and around the world. Connecting both parties to players is a very exciting moment for us. Konami’s heritage in the land-based sector plays very well with online players and with such a large audience to put its game in front of through DraftKings, the potential of this launch is huge.”
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